Social media is one of the most important pieces of any Internet marketing campaign. Consumers of all types are flocking to it like nothing that has come before. Isn’t it time you let social media do some of your marketing work for you? Follow the tips below to get the most out of the opportunity.
Know which social media works best for your business. There are all sorts of flavors of social media, and each one attracts a different target audience and expects a different type of communication. Knowing the differences is key to using social media the best way possible for your business!
For instance, Facebook is the world’s largest social media website with nearly one billion users. Facebook users tend to be open to intermingling with brands, but first and foremost it is a personal network. Any business entering Facebook, then, needs to avoid the hard sell, as it is very much shunned by Facebook users. Businesses also need to find the fun side of their brand to succeed on Facebook. Developing a brand page that is enjoyable and even viral can really help you cut through the clutter, and there is a lot of clutter. With that many potential customers in one spot, Facebook attracts nearly every major business. The competition is tough.
Twitter, is another major social network; it’s famous for it’s micro-blogging nature. No post can be over 140 characters, so plan your communication wisely! While not as big as Facebook, Twitter is no slouch, with currently around half a billion global users. There is much more of an allowance for business communication on Twitter than on Facebook, but hard selling is still not ideal (it usually never is in social media).
Because of its micro-blogging nature, Twitter is chock full of verbal shortcuts and symbols to save room. Getting to know these, like hashtags, is essential for any business to get the most out of the medium. Oftentimes, hashtags help you narrow down where your target audience really is on Twitter, and they become the best way to communicate with them, too.
Twitter also is a strong research tool to better understand your target audience and global trends. Learn how to best use search and lists to really take advantage of Twitter as a tool!
No matter the social network you choose, it’s important for your business to look its best. Competition is high in social media; there are thousands of companies vying for the focus of millions of people. Social media users are being bombarded with communication, so it’s important for your business to build a strong, professional, and high impact presence. You may have only one chance with a potential customer on social media, so don’t let amateur design ruin it for you! Invest in a professional designer if you lack the skills in-house.
Post on a regular basis and keep your content relevant to your business. To get the most out of social media, you must get involved! You need to not only write posts, but also respond to others. It is social, after all! Be sure to write content, though, that befits your business. If you start posting as your business in non-relevant ways, it can be very confusing for your potential customers and even detrimental to your brand overall.
Never post spam. This is a hard rule, and it also covers posts in which you hard sell. Instead, approach social media like your brand is a thought leader and you are sharing relevant knowledge! You’ll attract many more people that way.
Don’t forget your contact information! Many business pages have forgotten this simple thing. Make it easy for a visitor to contact you. Put your contact information somewhere where it will be seen.
With the tips included here, you are well on your way to making an impact on social media. There is much more to learn, including many other social networks, so don’t stop here! Keep researching and practice your skills. Soon you’ll see some great business results.